In a world where societal norms often restrict women from exploring their potential, the challenges faced by women from underserved communities—such as those experiencing domestic violence, desertion, or single parenthood—are immense. These difficulties are compounded for widows like Pradnya Gaikwad, whose inspiring story exemplifies the transformative impact of the Centre for Youth Development and Activities’ (CYDA) Non-Traditional Livelihood (NTL) program. Programs like Non-Traditional Livelihood (NTL) initiative have emerged as lifelines, providing skills, confidence, and opportunities to women seeking a better life.
Breaking Barriers: Why Interventions Are Necessary
For many women, especially those marginalized due to their socio-economic status, traditional gender roles severely limit opportunities for self-reliance. Surveys conducted as part of program show that a significant portion of women in the community remain unemployed or work in informal sectors, earning meager incomes. Many lack formal education or skills, creating additional barriers to entry into stable and well-paying jobs.
Deeply entrenched stereotypes further confine women to roles deemed “suitable” for their gender. Fields such as construction, machine operation, security services, and cab driving are often viewed as exclusively male domains. However, programs like NTL are challenging these notions, showing that with targeted support, women can not only enter these fields but thrive in them.
A Beacon of Resilience
Pradnya Gaikwad, a 35-year-old widow and mother of two, hails from Bholegaon, Balajinagar. After the sudden death of her husband, she found herself in a dire situation. Traditional norms in her village dictated that widows remain confined to the home, leaving her without an income to support her children’s education and basic needs. Facing societal disapproval and financial insecurity, Pradnya resolved to rewrite her story.
Her turning point came when she attended a community awareness event, where she learned about the NTL program. Despite initial hesitation, Pradnya enrolled in the program and underwent comprehensive training. She acquired soft skills, such as communication and leadership, along with hard skills tailored to professional environments. Her hard work culminated in securing a stable job as a receptionist at a local hospital, earning ₹15,000 per month. Pradnya’s transformation from a dependent widow to a self-reliant professional inspired women in her village to pursue opportunities beyond societal expectations.
A Look at Economic and Social Gains
The impact of NTL program is measurable and profound, touching both individual lives and the communities they belong to. The program’s comprehensive approach—covering technical skills, soft skills, and community engagement—has produced remarkable results.
Pradnya’s story is just one of many. Between October 2023 and September 2024, CYDA reached 781 women across Pune and Nashik through its NTL program, creating profound economic and social change.
Economic Empowerment
In Pune and Nashik, hundreds of women have transitioned from financial dependency to earning monthly incomes of ₹10,000 to ₹20,000, with some exceeding ₹20,000 per month. These earnings represent a significant leap from baseline incomes, which, in many cases, were under ₹5,000 per month. Over the course of just one year, the program has generated a total income of over ₹3.65 crore, demonstrating an exceptional return on investment of 362.58%.
Confidence in Male-Dominated Roles
Perhaps one of the most transformative aspects of the program is its ability to instill confidence in women entering traditionally male-dominated fields. Many women, like Pradnya, now work as machine operators, cab drivers, and security personnel, roles that once seemed out of reach. These women not only earn a livelihood but also inspire others, proving that gender should never dictate one’s capabilities or career choices.
Changing Mindsets and Communities
The NTL program’s impact extends beyond individual beneficiaries. Through awareness campaigns and community engagement sessions, CYDA has fostered an environment of inclusivity and gender equity. Initially, many families resisted the idea of women working in non-traditional sectors, fearing societal judgment. However, as women began contributing to their households’ incomes and achieving personal growth, family and community attitudes began to shift.
One notable success involved community leaders, who initially questioned the feasibility of women succeeding in non-traditional roles. Over time, these leaders became advocates for the program, encouraging other families to support their daughters, wives, and sisters in pursuing diverse career paths.
Beyond Livelihoods: A Holistic Approach to Change
CYDA’s efforts extend beyond employment, focusing on long-term societal transformation. Awareness campaigns educate families and communities about gender equality and the importance of women’s economic participation. The organization also works to address mental health, foster peer support networks, and engage local leaders to create an inclusive environment where women can thrive.
One of the most profound aspects of the NTL program is its ability to ignite hope. By equipping women with the tools to succeed and creating a support system for their growth, CYDA has built a model that empowers not just individuals, but entire communities.
A Catalyst for Lasting Change
Non-Traditional Livelihood program is more than a training initiative—it is a movement that empowers women to overcome adversity, break barriers, and transform their lives. Stories like Pradnya’s demonstrate that empowerment extends far beyond financial independence; it is about restoring dignity, fostering resilience, and inspiring future generations.
As these empowered women ripple change through their communities, CYDA continues to prove that targeted interventions can unlock extraordinary potential, transforming not only individuals but entire societies.
(This article is contributed by Neela Kale, Director, Resource Mobilisation, CYDA)
